Campaign Questions

What is a Reactivation Campaign?

A Reactivation Campaign is an underutilized but effective way to reactivate past leads and prospects. If you’ve been in business for more than 3 years, you most likely have hundreds of people in your list and don’t even know it!

9 times out of 10, these people already know who you are, whether they've done business with you or not. That means they are MUCH more likely to respond to an offer you send them, compared to someone who didn't know you existed until 5 seconds ago when they saw your Facebook ad (it's called "cold traffic" for a reason).

Are Reactivation Campaigns effective?

Well, you’ve already seen the type of results to expect based on your numbers using the above calculator. We have proven track records with DR campaigns. As long as you provide a good offer, our campaign setup is designed to flood you with more conversations and sales than you know what to do with! In fact that is the number one issue we have with our clients. They ask us to stop the campaign because they cannot handle more!! That's what Database Reactivation can do for your business.

Where can I fetch my prospect list?

You most likely have a larger database than you think! Remember how many people have contacted you, remember those who showed up but didn’t buy, and of course your clients. You can easily accumulate at least 1k contacts in total.

Here are the different platforms you can gather/export contacts from:

• Gmail/Email account
• CRM contacts
• Website contacts
• Email Marketing software

How do I format the list?

No worries here, our team will take care of cleaning and organizing the list. The list should be inside a Excel or CSV format. All of the platforms mentioned allow you to export your contacts to a CSV. We do require these minimum fields: Name and Email

These fields are optional but highly recommended: cell phone, current status (past lead, past client, current client)

What if people complaint?

The campaign has an opt-out component on ALL messages sent, if the contact at any point is not interested they can simply unsubscribe and our system will never contact them again. This is also a good way to sanitize your database list.

Do you keep any percentage of sales?

No, we don’t. Your database reactivation campaign will allow you to spark new conversations and sales fast, all without having to rely on external paid ads or pay for a percentage of the sales as it is customary with platforms such as Groupon who keep 40% or more of the sales generated from the campaign.

Do I need a special software to deploy a reactivation campaign?

Yes, you need a reliable marketing automation software to deploy this campaign. We include free access to our Xtreme Automator software for 30 days and setup everything for you.

Will I need a funnel to make the campaign work?

Yes, not a long funnel but a more concise funnel focused on generating sales fast. This is included in our service.

When should I deploy the campaign?

This campaign is excellent to get new sales fast. This is also a great option to deploy when business is slow or during off seasons. An influx of new business will also allow you to automate your backend systems so you are more prepared for new clients.

For how long should I run the Reactivation Campaign?

• If you have a database under 1000, we recommend running this campaign only once per year.
• If you have a database from 1000 to 5000, we recommend running this campaign for 3 months or 3 times per year.
• If you have a database over 5000, you can segment your audience more and run this campaign for 6 months or up to a year in some instances.

What happens after the campaign is over?

After the campaign is over you have the option to renew the campaign for 1 or 3 more months or stop. Many of our clients get so busy they ask us to stop the campaign after the first month and decide to do it again in 3 months. Most of our clients though sooner or later decide to sign up for the full Accelerator Program to scale their business long term.

How do you make money on this campaign?

Frankly, we don’t make much. We simply offer this to our clients to test the waters before committing to a full marketing funnel. Once you start seeing the results we can generate from YOUR list, imagine what we can do with a FULL marketing funnel!

This is the reason why most of our clients immediately after or soon after decide to get started with the Accelerator Program.

Offer Questions

Why would “lost leads” buy my offer?

As you can imagine, many people are interested in a service but sometimes they don’t buy because it is not the right time or because they can’t afford the full price. By offering them a killer offer, many of those “lost leads” will gladly take the offer and become paying clients.

What offer should I deploy?

The Key To Success Is The Offer. The size of your list (how many people you can send this to) does play an obvious factor in how many conversations you can restart. However, I've seen very small lists pull out 2 or 3 high ticket leads that they otherwise would not have had. With that said, the real key to success with Database Reactivation is your offer. You have to offer something that your list will want, which you should have a pretty good idea of already since they're already on your list! Just know that the more compelling and irresistible your offer is, the more responses you will get.

Will I get bombarded with appointments?

Most likely, however to avoid this we throttle campaign emails/texts and use a calendar. If you have a large list (over 1k) we recommend getting the 3 month campaign so we can pace the campaign sequence. A good 3 month campaign will keep you busy for a long while without the need of new clients.

Will I be able to have Offer Term & Conditions?

Yes, you can provide us with the offer’s term and conditions which will be prominently displayed on the offer page. Although not advisable, you will also be able to edit this while the campaign is running.

Will I be able to track offer results?

Yes, with our Xtreme Automator you will have a clear overview of ALL the related campaign statistics such as: people who open the emails, people who reply, people who click on the emails, the conversion rate, the sales pipeline and more. As part of this campaign service, we will include access to the Automator for 30 days, thus allowing you to interact with your leads and track the entire sales process.

Can I run this offer in addition to the Accelerator Program?

Yes, we recommend completing this offer campaign first and then get started wit the Accelerator Program. Both services will be setup and deployed on your Automator account, so you can easily run both at the same time (if you can handle the new activity) or you can finish with this offer first and then get started with the Accelerator Program.

What happens after I sign up?

After you enroll, you will receive a welcome email providing you access to our Project Management System where you will be able to choose the offer details, track campaign setup and communicate with your account manager. He/she will supervise our multi-talented team and ensure your DR Campaign produces as many appointments as you can handle.